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Assistant Professor of Marketing
Full time


Dr. Barat

Dr. Barat teaches Principles of Marketing, Personal Selling, Consumer Behavior, and Global Marketing at Penn State Mont Alto. He has been involved in research concerning promotions using grocery coupons, business buyers' perception of Internet purchases from B2B and B2C perspectives, students' perceptions about the sales profession and about teachers, service in banking, and effects of outreach activities on the teaching profession.

Included in the results to date, Barat has found that one of the risks associated with using coupons is that they could end up promoting the competitor's product, which is one of the most remarkable findings of the study and which has not been explored as incisively before.

Most Recent Publications

Barat, Somjit and John Spillan. Forthcoming, 2009. A Cross Country Comparative Analysis of Students' Perceptions of the Sales Profession: A Look at U.S., Peru, and Guatemala. Marketing Management Journal (fall).

Barat, Somjit. 2008. A New Model for Competitive Warfare and Sustained Advantage. Strategic Change Journal.

Barat, Somjit and John Spillan. 2008. Is There a Difference Between American and Peruvian Students' Perceptions of the Sales Profession? Journal of International Marketing and Marketing Research.

Barat, Somjit. 2008. Grocery Shopping and Coupon Usage Behavior: The Untold Story. Saarbrucken, Germany: VDM Verlag Dr. Muller AG & Co. KG.

Barat, Somjit. 2009. Review of Market Global Marketing Management, by Massaki Kotabe and Kristiaan Helsen. USA for the WGLO Journal of Global Marketing. New York City: John Wiley and Sons, Inc.


Ph.D. in USA Marketing, University of North Texas, Denton, 2007

MBA in USA Business Administration, University of Kansas, Lawrence, 1999

MA in USA Economics, University of Kansas, Lawrence, 1996

MA in Economics, Jadavpur University, Calcutta, India, 1993

BA in Economics, Jadavpur University, Calcutta, India, 1990


E-mail: sub26@psu.edu
Phone: 717-749-6207
Office: 113 Goddard Building